McGuigan's article, "Love the Skin You're In," discusses the vintage and reminiscing appeal of something new. Perhaps like wine, the older the better. I thought about the term "tradition reinterpreted" Jencks coined when looking at postmodernism architecture because of how certain values that has proved to exist over time are "worthy."
I remember talking about Johnny Rockets and Steak n' Shake as well as the (movie?) theatre in a certain university that preserves this "old" atmosphere because they apply certain value to it. In the 50's, family was something that was constantly emphasized and those restaurants believe that they are ideas that deserve to be held on to so they put a certain twist to this tradition and present it in a different light.
I also thought about how in Ipswich, England, the majority of the buildings that exist could not be remodeled differently - they try to preserve this vintage feeling because it part of their identity. I suppose Jenck's notion of tradition interpreted applies here as a way of repackaging the city through the old.
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