In the very beginning of this semester, Dr. Cummings already talked about how we understand the world by framing certain events with corresponding periods. In this Jameson reading, the presence of distinct “periods” in our culture which marks the ending of one and beginning of another is once again mentioned.
For example, from vinyl records to cassette tapes, CD's to iPods...Succeeding periods that deal with the notion of legacy (think Volkswagen's punch buggy commercial) is a naturally operating ideological system.
Generations serve the interest of companies because it helps the consumers figure out the trends through different eras. In fact, the clothing brand, GAP, prides itself the ability to mend the (generation) gap. Our pursuit for "faster, stronger, better" conflicts us because we do not understand what's the "better" one - AT&T or Verizon, PC or Mac. When we were given too many choices and too many media messages are involves in persuading us, we would recognize nothing in the end. While some may simply say there is no need to change or "if it ain't broken don't fix it," we may feel like we have done evolving the revolution and nothing original is left to create and there is no longer room for change.
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