Tuesday, March 16, 2010

VAGABOND, Dorfman and Mattelart [make up]

Spring break has just ended and I spent it with my friends from high school who came to visit Orlando.

Now that I've read and learned about Dorfman and Mattelart and where the are going with their observation/argument, I realized the immense impact of Disney as a signifier. I say this because my friends asked me which amusement park I prefer or recommend (Disney, Universal, or Sea World). After a debate about the killer whale, my friends crossed that off the list and I told them Universal is honestly better because it is more entertaining, whereas Disney is more about the atmosphere and the city that was constructed around a certain ideology. My friends still decided to go with Disney because "it's kind of pointless to come to Florida (esp Orlando) and not go to Disney."

I think Dorfman and Mattelart would point out that Disney is very successful in creating this "must" experience. As a matter of fact, the reason we (as in, citizen of the world) all recognize Disney characters could be argued as how the company markets this hegemony of America. By building more Disneylands across the world enables more people to be exposed to the Disney culture. To an extent, this causes people to not have a reason to visit one in their lifetime.
As a matter of fact, the ideology is so popular that even the people in Myanmar recognize the characters when there is no existing trade between U.S and Burma. Does this mean that Disney offers the ultimate "peace" we seek to find? Would this constitute as a virtual better than the real?

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