Appadurai

It was interesting how in this reading many theorists we have studied before were mentioned such as Marx, Barthes, Benjamin, and Baudrillard. I liked the part when he talked about the "fetishism of the consumer" ( 42). The reading explains how a consumer has been transformed to the commodities. I found it interesting how the reading compared this concept to Baudrillards idea of the similacra. It is true how consumers are influenced by global markets to buy certain products. Consumers believe a fake reality because of how companies portray there products. They want to believe that what they show really makes you feel a certain way and believe that product will effect you in this ideal way. This makes consumers fall to the idea of the simulacra. We are influenced extremely easily to buy products because of how they are marketed. If you make your product desirable it will attract consumers because they will want your product to believe it will allow them the escape.