Wednesday, April 14, 2010

Andrew. Chomsky etc.

After reading Chomsky on Sunday I found it to be very difficult to understand but when we talked about it in class yesterday. First off many of Chomsky ideas finally clicked and reminded me of previous theorists we have talked about in class. His ideas can tie with Althusser, Baudrillard, etc.
After yesterdays class I learned Chomsky's 5 essential ingredients of the propaganda model. The propaganda model essentially illustrates that the media, which is controlled by few large companies, impact our entire nation in five different ways. The dangerous thing about propaganda through the media is that people choose to accept the world views broadcast and society becomes welcoming to the large amount of advertising. Americans specifically have this sort of opine and recline attitude towards media, where people elect to sit back and just accept what life throws at them. People tend to consume simplistic forms of media, which advertisers are fully aware of. According to Chomsky, advertisers will tend to steer far away from serious complexities and controversy. Advertisers would not want to spend money to have their commercial air during a documentary about the Holocaust or something that is of a heavy subject.
What help me tie Chomsky theory with the past theorists that we learned about was the soul use of the television. Louis Althusser's idea of ideology and how viewers are more inclined to agree to be subjects and accept information given to them rather than asking questions (ISA). Viewers are more inclined to listen to an "expert" reporter or news station. It is there in which these high power companies are able to input certain ideologies. The inforamtion becomes so realistic that the viewers are creating hegemony. This is also known as Horkeimer and Adornos theory.

No comments:

Post a Comment