In the reading, Jencks discussed oxymoron and juxtapositions: unwholesome whole, disharmonious harmony...etc
I remember in John Berger's "Ways of Seeing," he talked about how some advertising companies incorporate renaissance/romantic art and add the postmodern ingredients to it, causing confusion and unexplainable "desire" in consumers. This seems to be the notion of juxtaposing world views and other tastes that make it more realistic.
What is also notable is, those advertisements are basically the paintings that mix classical and modern styles that is open to discussion and and interpretation. (Although I think most advertisers wishes viewers to accept the hegemonic reading and buy whatever product they are trying to sell...)
In the reading, Jencks coins the term "anthropomorphism" to describe a theme in postmodern architecture. This is an interesting name because I know the root word is anthro - which means man/men - and pomo just sounds like "post modern" shortened. Jencks explains the meaning of the phenomena of this word as buildings which are designed to suggest certain the human body's form. This reminds me of a rather famous restaurant building:
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